ANALYSING BUSINESS MARKETS:

B2B Vs B2C Marketing - Key Difference

	Characteristics	B2B	B2C
Product nature	Development Driver	Linear Capability	Cyclical lifestyle
Customer orientation	Motivation Selection         Decision	Organizational Need, Objective Criteria, Left Brain	Individual wants/Desires, Subjective preferences, Right brain
Macro social	“Two cultures” cultural scope	Science, Global/Universe	Art, culture bound
Professional Approach	Analogies focus	Legal, medical Sales & application Cases	Politician, entertainer Consumer characteristic

Maybelline uses the B2B and B2C both. Maybelline has its outlets in many malls and streets and Maybelline also sales its product to retailers.

B2B: Maybelline sells its product to retailers and then the product reaches to the end user or consumer. It also sells their product through online portals such as; Amazon, snapdeal, jabong, etc.

B2C: For B2C they have their own outlets or showrooms in malls and out of the malls they have personal showrooms also.

“MAYBELLINE OWNS 7.4%WORLDWIDE MARKET SHARE IN COSMETIC BRAND.”