Ø BRANDING :

Brand

American Marketing Association defines brand as “a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.”

• Maybelline brand gives a status to its customers such as; “Maybe she is born with it Maybe its Maybelline.”

BRAND MANAGEMENT:

    Brand management is the process of building, managing and improving a brand.

    It begins by having a thorough knowledge of the term “brand”.

    Hence, brand management includes developing a promise, making that promise and maintaining it.

    It means defining the brand, positioning the brand, and delivering the brand. It is an art of creating and sustaining the brand.