HOLISTIC AND SUSTAINABLE MARKETING:

Though market leadership is a critical element in L’Oréal India’s strategy, the firm also excels in sustainability and social responsibility.

L'Oréal India is a proponent of green practices and has donned the colour with pride, employing various means to cut its greenhouse gas emissions, check its carbon footprint, cut plastic content in packaging and use renewable energy. “Consumers are getting more aware these days. There are companies which are clearly spelling out their carbon footprint on the back of the product. They are in the beauty business and want to be good citizens of the world,”

The cosmetics giant has decided to:

ü reduce its carbon dioxide emissions,

ü Water consumption and waste levels to grow sustainably along with the communities around it.

ü “Environment protection and corporate social responsibility are imperative.

ü Taking 2005 as a base year, they want to reduce water and waste levels by 50 per cent in per unit terms by 2015,”