v Customer Buying Decision Process:

   Problem Recognition: Firstly, customer will recognize the problem of colorless lips, cracked lips, smokey lips, etc.

    Information Research: Customer will research via asking to friends or asking to their regular shopkeepers.

    Evaluation Of Alternatives: Customer will select one product from the available products according to customer's purchasing power and preference.

    Purchase Decision: Now, customer will check the prices of products and will decide to buy the product according to customer's purchasing power.

    Post purchase Behavior: If, product satisfies the customer, customer will buy the product and recommend to others on asking for suggestions. If, product doesn't satisfy the customer, customer will not buy the product and it will create the negative impact on public indirectly.