MARKETING MIX: 4 P’s of MARKETING MIX:

PRODUCT:

ü Features: It is a lip balm so it keeps the lips very smooth for long time.

ü Brand Name: MAYBELLINE is the brand for this lip balm. So, the product needs no introduction.

ü Packaging: Color bloom is packed into a very attractive pink or orange packet which shows the colour of lip balm after application.

ü PRICE:

ü It is basically sold on its MRP i.e., Rs. 125. In the retail shops, one can have the discount of maximum of Rs. 10 but, in the malls, no discount is given until it reaches in the decline stage or when the stock is going to be expired.

ü PROMOTION:

ü In the case of this product, the advertisement is very effective because it shows every feature of the product.

ü Direct marketing can also be a way to sale it in the introduction stage of ILC.

ü PLACE:

ü For this product the best place is retail cosmetic and drug shops, malls, showrooms of their brand, etc. Geographically, this product can be located in various areas to increase its sales.