v PRODUCT LEVEL: THE CUSTOMER-VALUE HIERARCHY:     

    Core Benefit: In this the customer is buying the benefit of the product so here the customer is buying smoothness of their lips.

    Basic Product: This provides very basic need i.e., moisturizing the lips especially in dry season but this also provides very natural colour to the lips so one can use it in any weather and anywhere.

    Expected Product: When a customer is buying this product, they see that whether this product is fulfilling their expectations or not.

    Augmented Product: At this level, company will make some changes in the product if people are not buying the product.

    Potential Product: In this stage, company will introduce a new product according to the requirements and expectations of the customers.