Product
Life Cycle:
Introduction: Maybelline Color Bloom is new in India. So it’s is in introduction phase and people are becoming aware. And it’s moving towards growth phase of PLC.
Growth:
In Maybelline,
the baby lips product is in growth stage and its mascara as well in growth
stage.
Maturity:
The
colossal kajal of Maybelline is in maturity stage and there are so many
competitors of it such as; Lakhme eye conic, MAC, etc. because it was the 1st
kajal not to smudge before 6 hours.
Decline: There is a chance of
decline because of this cut throat competition, till now Maybelline has no
product which in decline.
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