• Ø THE PRODUCT HIERARCHY:
  
  
  ü Need Family:  buy this Color bloom because of its nice colour and smoothness to the lips. People
  
  
  ü Product Family: Products like Nevea lip balm, baby lips, Himalaya lip balm, etc. Will come in the same product family.
  
  
  ü Product Class: All the above given products have almost similar attributes like moisture to the lips but none of them give colour to lips like Color bloom.
  
  
  ü Product Line: All these products are in similar range of price i.e., Rs. 100 to 150. They are available at the same retail stores with same margin or no margin.
  
  
  ü Product Type: Baby lips is another product from Maybelline like Color bloom. Baby lips have many variants like baby lips Color in pink and orange, baby lips normal in different packaging.
  
  
  ü Item: Color bloom is available in one and only size i.e., 1.7 gms. in Rs. 125. It is available in two variants i.e., PINK and PEACH. They both look the same in design but different in colour.