My product is Maybelline Color Bloom. Its cost is Rs. 125. It is affordable for top class people and middle class people as well. It gives colour to lips. It is available in two colors: Pink and Peach. Though it is new in India so people are not well aware about it but now it’s growing by the time.

Ques:Who does buy this item?

Ans: Young girls buy this very keenly. Mainly the age group of 16 to 25, working women and 35 above.

Ques: What problem will this product solve?

Ans: This will solve the problem of dry lips, colorless lips, Smokey lips, black lips, cracked lips etc.

Ques: which attributes are important and why?

Ans: first of all, it gives colour to the lips. And then, it gives a awesome smoothness to customers' lips and a full day moisturized effect to the lips. A Customer can have a cup of tea after applying this and it will still be there after that.

Ques: If this decision is the first time, how will it go? If it repeats, how will it go?

Ans: For the very first time, the customer will buy this product on the basis of its brand, customer can buy this product on the suggestion of his/her regular shopkeeper when their product is not available, if customer are liking the packaging of the product and that attracts them enough to buy that product, customer will buy the product. The decision of buying that product repeats, if customer is satisfied enough from the product, he/she will buy it again.