PROMOTION:

   There is no advertisement for this product because it is from Maybelline and Maybelline earned its name since 1991 when L'Oreal adopted it. So COLOR BLOOM needs no introduction. After baby lips lip balm, it was launched as colour lip balm. It is available on retail cosmetic and drug shops as any other lip balm. It is also available on online shopping portals like Jabong, Amazon, Snapdeal, etc.

  ADVERTISEMENT: Maybelline uses advertisement to promote their product. Advertisement can be done through many ways but 3 major ways are PRINT, RADIO, and TELEVISION. The brief description is given below:

   Print: When Maybelline came into existence, it advertised a lot about its products. It was new on market so it had to do that to get popularity. In print, they made advertisements in news papers. They got printed full page ad. They used so many models for it.

   

Television: In very starting they made so many TV commercials so that the customer will be aware of the company and its products. The hired TV actresses as Brand Ambassador, even so many years after coming in India, they are still investing huge amount in ads.