v DISTRIBUTION:

When any producer is unable to sell their goods direct to the consumer, between them stands a set of intermediaries performing a variety of function. These intermediaries are called marketing channels or distribution channels.

 CHANNEL LEVELS: In my product only two level of channel is applied; One-level channel and Two-level channel.

1) One-level channel: There is one intermediary is called RETAILER. In this case, color bloom is mostly available on the retail shops.

2) Two-level channel: It contains two intermediaries; Wholesaler and Retailer. In this the retailers get the product from the wholesaler and wholesalers get the product from manufactures and then it goes to the end consumer.